Sustainability Report


Selecta’s sustainability report provides an overview of the activities that are taken in the area of environment, responsible product, community and workplace. As Pelican Rouge Coffee Roasters we are part of Selecta and we are committed to this sustainable approach. This is based on four strategic pillars:

  • Respecting our environment
  • Our responsible products
  • Supporting our community
  • Enjoyable workplace

For more information please have a look at the new sustainability report:

Ecovadis certificaat 2021

Circular Economy

Sustainability at Pelican Rouge is all about minimizing our impact on our environment and turning this policy into concrete, engaging activities. That is why with the help of Better Future Factory and Cirkellab, we have been able to transform our waste into a new product. The plastic waste from the packages is vacuum formed into a coffee knock case to be used by people with an espresso machine for holding grinded coffee residue.

By reusing valuable raw material, we help reduce our CO2 footprint and minimize our waste disposal costs, putting approximately 60 tons of residual plastic to good use. The scale of our operations, combined with our sustainable initiatives, enable us to make a difference and leave a positive footprint.


We recognize our responsibility to the environment and local communities. That’s why we are proud to say our coffee is approved by leading certification labels and grown by independent farmers, making almost 50% of our coffee already certified. We are striving for more. Locally, we continuously endeavour to find more environmentally friendly packaging; ours has been aluminium-free since 2003 and
is CO2 neutral.

sustainability report 2020

For the 4th year in a row a gold rating by Ecovadis!

Pelican Rouge Coffee Roasters has been awarded a gold rating by Ecovadis for the 4th year in a row! Ecovadis assessed the sustainability performance of Pelican Rouge Coffee Roasters in four key areas, namely “Environment”, “Labour and Human Rights”, “Ethics” and “Sustainable Procurement”. With this result Pelican Rouge Coffee Roasters belongs to the top 5 of 60,000 active companies working with this programme.

Ecovadis is a sustainability platform that promotes transparency and sustainability in the global supply chain.
For more information go to:

CO2 Target

Selecta and Pelican Rouge Coffee Roasters will together significantly reduce their C02 footprint. By taking an integrated approach to CO2 reduction, we contribute to the global climate objectives and can make an enormous impact. Together we have set the ambition to reduce our footprint by 55% by 2030. In 2019 our footprint was 7,136 tonnes of CO2. In order to achieve this objective, we are taking the following measures:

Scope 1

  • We save fuel for our operators and mechanics by using a smart route planning software based on telemetry. This enables us to avoid unnecessary mileage.
  • We actively inform our employees about fuel consumption, tips for saving fuel and ‘The New Driving’.
  • Electric transport is becoming the norm.

Scope 2

  • We install 3,850 solar panels on the distillery, which means that we can directly emit 667 tonnes of CO2.
  • Lights are replaced by LED lights when their service life is over. We also opt for an accelerated implementation of LED lights for internal renovations.
  • We prefer to opt for locally generated green electricity.

CO2 Footprint

Our CO2 footprint is mainly determined by the emissions of our business fleet and the roasting and production of coffee.

In practice this means:

Selecta is actively involved in the CIRCUP initiative of the Knowledge Institute for Sustainable Packaging in the Netherlands (KIDV). CIRCUP stands for Circular Collection and Recycling of Paper Cups and other Paper Laminate Packaging. This is an initiative that focuses on the reuse possibilities of the paper ‘disposable’ drinking cup. These are packaging based on paper fibres with a functional PE coating. Annually about 20,000 tons of these cups are put on the Dutch market. Most cups are not collected separately and about 90% are eventually incinerated via the residual waste and not recycled. These cups are excellent for use in other products if they are collected separately and this is where our challenge lies. Together with various companies including Starbucks, Hema, Albert Heijn-to-Go, NS Stations and McDonald’s, Selecta is working with the KIDV on this project with the aim of investigating and promoting the reuse of used disposable paper drinking cups.


MVO Nederland
Selecta and Pelican Rouge Coffee Roasters have been members of the MVO Nederland platform since 2019. Selecta and Pelican Rouge Coffee Roasters would like to play an active role in the formation of a sustainable economy, the objective of this platform on the broad CSR agenda. More specifically, within the Agrifood network of MVO Nederland we meet partners who are also active within the food chains and share the ambition to make them more sustainable. We believe in the power of this network and its partners, we share our knowledge and like to work with like-minded entrepreneurs on innovations.