At Pelican Rouge Coffee Roasters sustainability is an integral part of the way we do business. We developed a structured approach to work towards a sustainable future in collaboration with our associates, clients and supply chain partners. Together we have committed ourselves to four strategic pillars, targeting the key areas in which we can make a positive impact.
We recognize our responsibility to the environment and local communities. That is why we can proudly say that our coffee is approved by well-known certification programs and is grown by independent farmers. Our goal is to have all purchased and roasted coffees certified according to 1 of the certifying programs by 2025. All our Pelican Rouge branded coffees are yet certified.
RAINFOREST ALLIANCE COFFEE
The Rainforest Alliance Certification Program is a set of practical, yet ambitious farm and supply chain requirements, which was developed over a two-year consultation period with farmers, companies, NGOs, governments, and researchers around the world. The certification program focuses on protecting land and forests in ways that advance the rights and prosperity of rural communities—and vice versa.
Some of the main advances of the Rainforest Alliance Certification Program:
- Environmental Advances: The Rainforest Alliance (RA) Certification Program fosters climate resilience from the ground up, protects the world’s forests, promotes climate-smart growing techniques, on-farm vegetation, and carbon storage that can help farmers adapt to and prepare for impacts.
- Social Advances: Certified farms and processing facilities are required to set up internal oversight committees to advance in human rights protection. If human rights abuses, especially related to gender inequality are identified, committee members implement the RA Remediation Protocol and follow up with close monitoring.
- Economic Advances: Many farm workers do not earn enough to meet their basic needs—even if paid the minimum wage. That’s why the Rainforest Alliance advocates for a living wage that focuses on rural prosperity by covering life daily expenses—food, water, housing, clothing, health care, education—with enough left over to put away some savings.
Fairtrade Certified Coffee is produced in accordance with rigorous environmental, economic and social standards as well as audits by an accredited third-party auditor, FLOCERT. More simply, having the Fairtrade Mark means that the farmers and workers that grew coffee are getting a fair deal, the farms are prioritizing workers’ rights and following set environmental standards.
The Fairtrade Standards are:
- Economic standards for manufacturers to more equitably distribute the benefits of trade. These include things like paying the Fairtrade Minimum Price as well as the Premium, requiring traceability of the product through record-keeping as well as transparency in trade relations.
- Social standards prevent exploitative child labor or any discriminatory employment practices at the cooperative level. It covers working conditions (such as having employment contracts), the ability for workers to organize and democratic voting as part of their membership.
- Environmental standards aim to minimize producers’ impact on the planet, while still meeting geographical realities and their business growth. It bans the use of dangerous pesticides and GMO seeds, protect natural resources and encourage eco-friendly cultivation as well as incentivizing organic farming through an increased Premium and Minimum Price.
The “organic” label, which also serves as an official European certification, is applied to products grown without the use of chemical pesticides or fertilizers. In the Netherlands, the SKAL foundation checks whether companies that carry this quality mark meet all the requirements set for organic cultivation and processing. To be eligible for the label, all parties within the coffee production chain must have organic certification. That includes farmers, traders, roasters, packers and wholesalers, but not retailers or catering businesses.
Pelican Rouge Coffee Roasters has been awarded a gold rating by Ecovadis for the 5th year in a row! Ecovadis assessed the sustainability performance of Pelican Rouge Coffee Roasters in four key areas, namely “Environment”, “Labour and Human Rights”, “Ethics” and “Sustainable Procurement”. With this result Pelican Rouge Coffee Roasters belongs to the top 5 of 60,000 active companies working with this programme.
Ecovadis is a sustainability platform that promotes transparency and sustainability in the global supply chain. For more information go to: www.ecovadis.com
ISO 9001 & 14001
We are a ISO 14001 certified company. ISO 14001 is the international standard with requirements for an environmental management system. The environmental management system is used to develop an environmental policy that is appropriate for the organization and to guarantee its implementation.
CO2 PERFORMANCE LADDER
Selecta and Pelican Rouge Coffee Roasters together are committed to significantly reduce their CO2 footprint. By taking an integrated approach to CO2 reduction, we are contributing to the global climate goals and can make a huge impact. Together we have set the ambition to halve our footprint in 2030 compared to 2019.
In 2019 our footprint was 7,316 tons of CO2, we have reduced this to a footprint of 5,095 tons of CO2 in 2020. This is a reduction of 30%.
Our CO2 footprint mainly consists of emissions from our business fleet and the roasting and production of coffee. In order to realise our ambition and goals, we are taking the following measures for the largest emission sources:
- Electric transport is becoming the norm.
- We save fuel for our operators and mechanics by using a smart route planning software based on telemetry. This prevents unnecessary km being driven.
- We actively inform our employees about fuel consumption, tips for saving fuel and ‘The New Driving Style’.
- Solar panels on the roof of our roastery.
- Lamps are replaced by LED lamps when their service life has expired. In case of internal renovations, we also opt for an accelerated implementation of LED lamps.
- We prefer to use locally generated green energy.
In the graph on the right our CO2 footprint is visually shown in the different emission sources.
The majority of the CO2 emissions related to the award project fall under scope 1. This concerns the kilometres driven for the award project, to the various locations. These are included separately and amount to a total of 51.3 tons of CO2 emissions. In the coming years there will be a further roll-out of the project where we, together with our partners, aim for a more sustainable cooperation and will apply various reduction measures.
The ‘groene pluim’ is a national recognition for companies that are actively involved in the field of sustainability. With the green plume, entrepreneurs show positive exemplary behaviour. This encourages other entrepreneurs to do the same. In this way, the business community shows that we do not only think about making money. We also think about sustainability, climate transition and an honest, social world. We do this from inner conviction.
Pelican Rouge Coffee Roasters has also joined the Sustainable Business Route platform; starting in 2022, an annual Sustainable Business Route will take place, giving businesses the opportunity to look behind the scenes and gain ideas for making their own businesses more sustainable.
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Report a complaint
In case of a complaint regarding foreign matter, product characteristics or packaging the kind request to send a sample to:
3316EC, Dordrecht (NL)