The Brand Story

Pelican Rouge is a complete coffee concept that puts the ultimate experience and top quality first. Each Pelican Rouge blend is the result of creativity, craftsmanship, and attention.

Premium coffee range

Great taste and great people are the heart and soul of the brand. We are proud of our Belgium roots. A culture known for its refined taste. Our dedicated craftsmen have perfected an extensive coffee and product range to meet tastes all over the world. We make sure that each machine gets the best out of every bean.

1863: Josef van Leckwijk started roasting coffee

Pelican Rouge coffee concept

With our professional marketing support we are able to offer you a wide range of Pelican Rouge branded point of sale items. Or we can get creative and provide bespoke dual branded POS for your sites. Our ambassadors can help you maximize your profits and increase sales with our Pelican Rouge branded coffee concept.


Our Heritage

Pelican Rouge’s history goes all the way back to the nineteenth-century, Belgium. In 1863, Joseph van Leckwyck and his sons started roasting coffee and were among the first to trade roasted coffee in Europe. He founded Pelican Rouge in Antwerp, Belgium. The brand name of the coffee roaster was called Roode Pelicaan which was later changed into Pelican Rouge.The company provided affordable high quality coffee for a new generation of coffee lovers.

Professional support

Do you want to become a distributor? Please contact us to see if the Pelican Rouge Brand is available in your area.