Traceable and Transparent Sourcing

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We are interested in where coffee comes from, who grows it, and how it gets from farm to cup:
  • Provide transparency regarding coffee sourcing aspects and farm programs
  • Transition to long-term sourcing from farms where we run farm-level programs
Traceability Systems

Through our partnerships with platforms such as Beyco— a global independent coffee connection and trading platform on blockchain and Rainforest Alliance and Fairtrade archives, we trace Pelican Rouge coffee back to its origin. We collaborate with multiple partners such as traders, cooperatives, washing stations or even individual smallholder farms to increase supply chain visibility.